Affinity Health Services LLC, a nationally known provider of comprehensive management and consulting services for the senior living and post-acute care industry, proudly celebrates its 30th anniversary this year. Since 1996, Affinity has partnered with providers across the continuum of care to strengthen operations, advance regulatory compliance, and improve quality outcomes for older adults.
Affinity delivers hands-on operational management, regulatory compliance support, clinical and financial consulting, revenue cycle management support, and strategic advisory services to skilled nursing facilities, personal care homes, assisted living communities, life plan communities, and other senior living organizations nationwide. Known for its integrity-driven approach and deep regulatory expertise, Affinity has become a trusted partner to governing boards, executives, and facility leaders navigating an increasingly complex healthcare environment.
“From our earliest days, Affinity has been grounded in integrity, accountability, and service, and we are incredibly proud to have reached the milestone of 30 years in business,” said Affinity Founder, CEO and President Denise McQuown-Hatter. “Our success is rooted in long-standing relationships, a highly experienced leadership team, and an unwavering commitment to helping senior living providers deliver safe, compliant, and high-quality care. As the industry continues to evolve, Affinity remains focused on being a steady, knowledgeable partner that post-acute and senior providers can rely on."
As industry complexity has intensified, Affinity has broadened its services to address regulatory, workforce, reimbursement, and financial challenges. Newly added offerings such as remote Minimum Data Set (MDS) and Resident Assessment Instrument (RAI) process support and third-party billing services reflect the company’s commitment to providing practical, scalable solutions aligned with the realities facing today’s providers.
“Operational excellence has always been at the heart of what we do, and for 30 years, Affinity has been in the trenches alongside providers - supporting leadership teams, stabilizing operations, and helping organizations meet regulatory expectations while maintaining a strong focus on resident care and staff engagement,” said Affinity Executive Vice President of Operations Margaret Reichard. “Our hands-on approach and practical solutions are what set Affinity apart, and the company’s growth over the past three decades has been driven by its ability to align operational performance with long-term sustainability - helping organizations move beyond crisis management toward lasting improvement.”
“Our 30-year legacy is built on trust, expertise, and results, and our team brings real-world operational experience and insight to every engagement,” said Executive Vice President of Business Development and Consulting Candace McMullen. “We don’t offer one-size-fits-all solutions - we partner with organizations to create sustainable strategies for their operating space that strengthen leadership, improve outcomes, and position them for long-term success. We measure our success through our client’s success.”
Throughout 2026, Affinity will celebrate 30 years in business with a series of initiatives, including client and employee spotlights, educational programming, industry collaborations, and special events recognizing the professionals and partners who have contributed to the company’s success.
“As we look ahead, our focus remains firmly on the future of senior living,” McQuown-Hatter added. “We are committed to innovation, education, and advocacy - while staying true to our core values that have guided Affinity for the past 30 years.”