The Senior Vice President (SVP) determines and formulates policies and provides overall direction of organizations within guidelines set up by the President/CEO and governing body. The SVP plans, directs, and coordinates operational activities at the highest level of management with the help of subordinate executives and staff managers. The position incudes setting business goals, maximizing revenue and resolving internal issues to ensure compliance with company and regulatory standards. The SVP monitors and evaluates each
department’s operations and performance, researches new business opportunities, and leads budget decisions. The SVP works with the President/CEO to develop the business strategy and growth opportunities.
Education and Experience
Bachelor’s or Master’s Degree in Business or Health Care Administration.
NHA/PCH license to practice in state (s) where facilities are located.
Minimum five (5) years of facility administration and five (5) years Director of
Operations or Vice President of Operation experience.
Extensive management experience in senior living field and strong strategic,
creative, and analytical thinking capabilities required
Organized labor management experience required.
Prior experience in reporting to Board of Directors and in establishing sound
board/management reporting systems.
Possess a high degree of qualities in leadership, initiative, transparency,
organization and dependability.
Administration and Management
Knowledge of business and management principles involved in strategic planning,
resource allocation, human resources modeling, leadership technique, production
methods, and coordination of people and resources.
Knowledge of principles and procedures for personnel recruitment, selection,
training, compensation and benefits, labor relations and negotiation, and
personnel information systems.
Knowledge of principles and processes for providing customer and personal
services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
Strong written and verbal communication skills. Knowledge of the structure and
content of the English language including the meaning and spelling of words,
rules of composition, and grammar.
Law and Government
Knowledge of laws, legal codes, court procedures, precedents, government
regulations, executive orders, agency rules, and the democratic political process.
Knowledge of budgets, reimbursement, cash flow and collections. Ability to
analyze and report financial metrics.
Public Safety and Security
Knowledge of relevant equipment, policies, procedures, and strategies to keep
residents/staff and customers safe.
Education and Training
Knowledge of principles and methods for curriculum and training design,
teaching and instruction for individuals and groups specific to LTC.
Sales and Marketing
Knowledge of principles and methods for showing, promoting, and selling
products or services. This includes marketing strategy and tactics, sales
techniques, and sales control systems.
Knowledge of human behavior and performance; individual differences in ability,
personality, and interests; learning and motivation; psychological research and
• Active Learning Understanding the implications of new information for
both current and future problem-solving and decision-making.
• Active Listening Giving full attention to what other people are saying,
taking time to understand the points being made, asking questions as
appropriate, and not interrupting at inappropriate times.
• Critical Thinking Using logic and reasoning to identify the strengths and
weaknesses of alternative solutions, conclusions, or approaches to
• Learning Strategies Selecting and using training/instructional methods
and procedures appropriate for the situation when learning or teaching new
• Monitoring Monitoring/Assessing performance of yourself, other
individuals, or organizations to make improvements or take corrective
• Communicating Effective verbal and written communication as
appropriate for the needs of the audience to convey information effectively.
• Knowledge of Microsoft Office Systems
• Spreadsheets Using a computer application to enter, manipulate, and
format text and numerical data; insert, delete, and manipulate cells, rows,
and columns; and create and save worksheets, charts, and graphs.
• Presentations Using a computer application to create, manipulate, edit,
and show virtual slide presentations.
• Databases Using a computer application to manage large amounts of
information, including creating and editing simple databases, inputting
data, retrieving specific records, and creating reports to communicate the
• Serve as liaisons between organizations, shareholders, and outside
• Identifying complex problems and reviewing related information to
develop and evaluate options and implement solutions.
• Obtaining and seeing to the appropriate use of equipment, facilities, and
materials needed to do certain work.
• Motivate, coach, and direct people as they work, identifying the most
suitable individuals for the job.
• Attend and participate in board meetings and committees.
• Represent organizations or promote their objectives at official functions,
or delegate representatives to do so.
• Direct or coordinate an organization’s financial or budget activities to fund
operations, maximize investments, or increase efficiency.
• Analyze operations to evaluate performance of a company or its staff in
meeting objectives or to determine areas of potential cost reduction,
program improvement, or policy change.
• Direct, plan, or implement policies, objectives, or activities of
organizations or businesses to ensure continuing operations, to maximize
returns on investments, or to increase productivity.
• Confer with board members, organization managers, or staff members to
discuss issues, coordinate activities, or resolve problems.
• Implement corrective action plans to solve organizational or departmental
• Organize or approve promotional campaigns.
• Review reports submitted by staff members to recommend approval or to
• Coordinate the development or implementation of budgetary control
systems, recordkeeping systems, or other administrative control processes.
• Deliver speeches, write articles, or present information at meetings or
conventions to promote services, exchange ideas, or accomplish
• Prepare or present reports concerning activities, expenses, budgets,
government statutes or rulings, or other items affecting businesses or
• Interpret and explain policies, rules, regulations, or laws to facilities,
government or corporate officials, or individuals.
• Review and analyze legislation, laws, or public policy and recommend
changes to promote or support organizational interests.
• Requires making decisions that affect other people, the financial
resources, and/or the image and reputation of the organization.
• Direct or conduct studies or research on issues affecting areas of
• Make presentations to the board or other committees regarding policies,
programs, or budgets.
• Conduct or direct investigations or hearings to resolve complaints or
violations of laws, or testify at such hearings.
• Direct human resources activities, including the approval of human
resource plans or activities, the selection of directors or other high-level
staff, or establishment or organization of major departments.
• Establish departmental responsibilities and coordinate functions among
departments and communities.
• Preside over, or serve on, boards of directors, management committees, or
other governing boards.
• Negotiate or approve contracts or agreements with suppliers, distributors,
federal or state agencies, or other organizational entities.
• Audit, develop, implement, and communicate organizational processes
and policy changes.
• Liaise between departments or other groups to improve function and
• Direct financial operations, sales, marketing, or customer service
• Monitor and resolve issues regarding staffing ratios.
• Consult and develop strategies on recruitment and retention.
• Ensure comprehensive orientation program for key leadership positions.
• Prepare staff schedules or work assignments.
• Analyze data to assess operational effectiveness and make informed
• Analyze impact of legal and regulatory changes and advise others of
• Resolve employee or contractor problems.
• Make rounds in each community on a regular basis and ensure cleanliness,
appropriateness and attractiveness of the environment including interior
and exterior building and grounds
• Report and monitor key performance indicators/programs including but
not limited to:
o Budget Variance Reporting/Compliance
o Star Rating
o Survey outcomes
o Staffing costs/contracts
Nature and Scope:
Managerial Relationship of Position to Others.
The Corporate Staff depend on the SVP for managerial guidance in
planning, coordinating, and evaluating the effectiveness of their
assigned areas. The SVP is expected to be the authority relating to the
application of state and federal laws governing the facilities and
implementation of Affinity policies and procedures.
The SVP must work closely with the:
• Directors of Operation and Executive Directors/Administrators to
contain costs, monitor cash, ensure quality, and provide the highest
level of customer services for both the clients and residents.
• Government and community officials promote a positive image of
the corporation and its facilities.
• President/CEO to develop major policies, approve overall budgets
and large capital purchases and provide monthly corporate reports.
Resolution of Problems
• WE CARE (customer service/appreciation) system is fully
implemented and operational at all managed locations.
• Client satisfaction is measured on a routine basis.
• Immediate resolution of census/staffing/budget overages is
• Ability to be creative in finding solutions to difficult problems