Digital marketing plan: virtual tours bring facilities to the consumer

By Kim Kelly, Director of Marketing & Business Development

Families unable to tour the facilities we serve due to the coronavirus, will soon be just a click away from learning more about whether a facility meets the needs of their loved ones.

The Affinity Health Services marketing team is overseeing the filming and production of virtual tours at partner facilities. In unprecedented times, virtual tours on various associated websites and social media posts, are extraordinary measures to market these care facilities.

Touring an assisted living community or nursing home is a must before making the crucial commitment. Time, distance, and in extreme circumstances — such as a pandemic on the level of coronavirus —prevent an in-person visit.

This is an exceptional marketing opportunity that will showcase unique amenities and buildings for families of those who will call one such facility their home. The attributes and uniqueness of a particular facility will be at the fingertips of family members trying to select the perfect place for a loved one.

The tours are being produced this fall and will become part of our digital marketing strategy in the months ahead. The digital presence will provide a means of tracking, follow-ups and further targeted marketing.